DiBella's Subs – DiBest Campaign Video

Big Attitude. Big Appetite Appeal.

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Dibellas Posters

One of the most important aspects of this campaign was the modularity of the assets. Collaborating with our agency partner, each image was created with multiple deliverables in mind. From in-store POS to digital display and Youtube pre-roll to Instagram stories, this campaign was truly impactful due to a collaborative approach and diligent pre-production planning.

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Project Summary

When a heritage brand like Dibella’s wanted to shake things up, we jumped at the chance. Combining a contemporary hard light aesthetic with imperfect food styling and crumpled paper, we captured images that truly emulates the experience of diving into one of these delicious subs. The final campaign brought big attitude, tons of appetite appeal and quite a few napkins to the table.