UPMC Next
The doctors, scientists and researchers at UPMC are pushing the limits of healthcare and medicine. The NEXT platform allowed UPMC to showcase the technologies and procedures being pioneered within their labs.




When working on highly technical documentary videos, we face the interesting challenge of conducting interviews that translate complex information, while maintaining the integrity of the content. Dan Finegold, our director on this project walked this fine line resulting in a series of videos that connect with viewers in an emotional, technical and educational manner.